Brow Power Universal Eyebrow Pencil

$26.00
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Free gift with purchase
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$10 Star Money for $100
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6-month financing with Macy's Card.

Product details

Web ID: 5528351

Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • Product Features

    • WHAT IT DOES:
    • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
    • Budge-proof makeup formula looks like real hair and adheres to skin
    • Built-in spooley brush helps you achieve a natural-looking result
    • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
    • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
    • HOW TO USE:
    • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
    • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
    • 1. The start of your brows should line up directly with the edge of your nose
    • 2. Your brow arch should align to the outer edge of your iris.
    • 3. The end of your brow line should line up with the outer corner of your eye.
    • USE WITH:
    • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
    • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
    • KEY INGREDIENTS:
    • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The eyebrow pencil provides a natural-looking, full brow effect with its universal taupe shade that blends well across hair colors.
  • The built-in spoolie brush makes it easy to groom and shape the brows.
  • Customers appreciate the long-lasting, smudge-proof formula that offers buildable coverage for a subtle or dramatic look.
  • While some users report the pencil tip can break, most consider this a high-quality product that helps achieve their desired brow appearance with ease.
AI-generated summary from 1,940 customers reviews.
4.4/5

1,982 star ratings, 1,940 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

117 customer images

1,940 reviewssorted by Newest

BJ1941
16 days ago

Love this new one with biotin in it. IT PRODUCTS l

Best I've used for blending naturally . My eyebrows look the best and are so accurate.

Recommends this product

Customer review from itcosmetics.com

118cindy
17 days ago
from Austin, TX
Incentivized review

Looks great and easy to apply!

This eyebrow liner goes on so smoothly and easily so that the liner looks as if done professionally.

Customer review from itcosmetics.com

BrowSer
18 days ago
from Seattle wa

Say Wow for ur brow!

I have used this eyebrow pencil for several years and what I love about it is that it doesn’t smear and it blends nicely. I usually get the universal taupe

Recommends this product

Customer review from itcosmetics.com

LBat
18 days ago
from FL

Best Brow Pencil on the Market!

This product goes on so well, blends perfectly. Looks totally natural. Just ordered 3 more!

Recommends this product

Customer review from itcosmetics.com

Kbird
18 days ago
from Oh
Incentivized review

Best brow pencil I've used

Love this brow pencil its goes on nicely and is easy to blend.

Recommends this product

Customer review from itcosmetics.com

Tari Lynn
20 days ago

Great product

I e been using this brow pencil for years! I just love the way you can use a lighter brown or go dark!

Customer review from itcosmetics.com

JLB2025
24 days ago
from KY

Love it!

Best eyebrow pencil I have used! Stays put and looks natural. I’ve used it for years.

Recommends this product

Customer review from itcosmetics.com

Lives
26 days ago

Excellent product!

Love this brow pencil in auburn. Wish you had it back in stock. The universal taupe just isn’t the right color. I love the way it goes on.

Customer review from itcosmetics.com