Do It All Radiant Concealer

$30.00
Size:NO SIZE
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6-month financing with Macy's Card.

Product details

Web ID: 21570450

IT Cosmetics Do It All Radiant Concealer is the only clinically tested four-in-one serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness and brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture and radiance for all-day wear that won't settle into lines.

  • Product Features

    • WHAT IT IS:
    • A creaseless concealer formula that's also a plumping multivitamin serum
    • WHAT IT DOES:
    • Delivers glowy medium coverage and a radiant finish; provides up to 16-hour wear and 24-hour hydration
    • INGREDIENT HIGHLIGHTS:
    • Soft-focus powders smooth away skin concerns; amino acid-coated pigments offer ease of blending to help ensure no creasing or settling into fine lines; hyaluronic acid, niacinamide and vitamins B5 and E help improve skin hydration, texture and radiance
    • HOW TO USE:
    • On first use, twist and click for 1 minute to allow the formula to disperse
    • Use 1 click of product for targeted application or to spot conceal
    • Use 3 clicks of product for all-over face application
    • RESULTS:
    • The only clinically tested serum concealer*
    • Hydrates dry skin**
    • *Plumps and brightens based on expert grading after 8 weeks of daily use
    • **Hydration based on 24-hour results
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The concealer provides medium to full coverage with a natural, radiant finish.
  • The creamy, blendable formula is hydrating and contains beneficial ingredients like niacinamide and hyaluronic acid.
  • It effectively conceals dark circles, blemishes, and redness without looking cakey or settling into fine lines.
  • The wide shade range allows for good color matching.
  • While some found the packaging and applicator challenging to use initially, most agreed it is a high-quality product that delivers on its claims.
AI-generated summary from 2,865 customers reviews.

4.4/5

2,914 star ratings, 2,865 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Sheer.

3790 customer images

2,865 reviewssorted by Newest

BHus
15 days ago
from Tulsa, OK

Too cakey for dry mature skin

I love the CC+ cream radiant foundation and was excited to try this concealer. Unfortunately, no matter what primer I used, it just looked dry and cakey on me and made all my lines around my eyes look even worse.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS15 days ago

Hi there! Thank you for your loyalty to our CC+ Cream and for being so excited to try our new Do It All Radiant Concealer. We are truly sorry to hear that the concealer did not provide the same seamless, radiant finish you’ve come to love from our foundation. We aim for our "Do It All" formula to provide a luminous, skin-like "blur" for the eye area, and it is disappointing to learn that it felt dry and emphasized fine lines instead. Because this is a high-performance formula infused with a serum, sometimes the interaction with certain primers can affect the "grip" and cause a heavier finish. A "pro tip" we often recommend for the delicate eye area is to apply a very small amount—just 1–2 dots—and gently press it into the skin with your ring finger or a damp sponge to help the radiant serum truly melt in. We take your feedback very seriously and will share your experience with our product development team. Thank you for being part of the IT Cosmetics community!

NicoleC
16 days ago
Incentivized review

Okay

Wrong shade for my skin tone. Never got a chance to wear it because it was several shades too dark for me. Would love to try this product in a shade more suitable for my skin tone. Texture is good. Builds nicely.

Customer review from influenster.com

Response from influenster.com

ITC CS15 days ago

Hello there! Thank you for trying our Do It All Radiant Concealer. We are happy you like the texture and it was buildable. We are sorry to learn that you received a shade that was way to dark for your skin tone. We apologize that you encountered this issue. We understand how important it is to find the correct shade. We recommend you use our Try IT On tool which will allow you to virtually apply the shades to see how they will look when worn. You can access the tool using this link https://tinyurl.com/2xpxff57. You can also visit stores where you can view as well as try the shades and our Beauty Advisor will be happy to assist you. To locate your nearest authorized retailer, please use this link https://tinyurl.com/yhmcm7ko. We hope this information is helpful! Your satisfaction is very important to us. Thank you for your feedback.

Hatlady
16 days ago
from Chicago
Incentivized review

Perfect shade

Perfect shade and great formula for sensitive under eye area. Love the applicator.

Recommends this product

Customer review from itcosmetics.com

AmandaH
17 days ago
Incentivized review

Works great, I love it!

This concealer works really well and gives great coverage without looking heavy. It blends easily and brightens my under-eye area while still looking natural. I also like that it feels smooth on my skin and doesn’t settle into fine lines like some concealers do. The formula feels moisturizing but not greasy, and it holds up well throughout the day. Definitely one of my favorite concealers and I will keep buying it.

Customer review from influenster.com

VanessaP
18 days ago
Incentivized review

The perfect no makeup radiant concealer

If you found the original bye-bye under eye too thick or cake then I promise this is the upgrade you’ve been waiting for. It feels more like a hydrating serum than a concealer.. The finish is gorgeous and Dewey and makes my eyes pop and look more awake. It last all day without creasing. I would set it if you have skin that is prone to oil. Very easy to use and versatile colors for everyone..

Customer review from influenster.com

Llruck
20 days ago
from Coopersburg, pa

Not worth it

Love the concealer but hate the applicator. You can’t see how much is in it and you have to turn,turn,turn to pump the consealer thru the sponge and then its way more than you need Don’t think I would buy it again

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS21 days ago

Hello Llruck! Thank you for trying our Do It All Radiant Concealer. We are happy to hear that you love our concealer. We are sorry to learn that you hate the applicator and dispenses too much product. We apologize that you encountered this issue and would love to help. For best results, on first use, twist and click for 1 minute to allow the formula to dispense. Use one click of product for targeted application to conceal problem areas. Use three clicks for all-over face application. We hope you find this information helpful! Your satisfaction is important to us. Thanks for the feedback.

NaitNow
22 days ago

killer formula stuck in a stubborn bottle

The formula is a 10/10, but the dispenser is a total letdown. I’d love to see this in a squeeze tube so I can actually use every last drop without the struggle

Recommends this product

Customer review from itcosmetics.com

Sher R
23 days ago
from Pa

Do it all radiant concealer

I'm a 72 year old woman and luv this product. It makes my skin look so smooth and glows. I've gotten so many compliments on how beautiful my skin looks.

Recommends this product

Customer review from itcosmetics.com