Superhero Elastic Stretch Volumizing and Lengthening Mascara

$28.00
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Product details

Web ID: 5528354

IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara was developed with plastic surgeons and clinically tested to coat natural lashes with a biotin infused, lash thickening formula that creates the appearance of full and long eyelashes in just one coat.

  • Product Features

    • WHAT IT DOES:
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara is pigmented and bold, delivering dramatic length and volume to create voluminous and longer eyelashes in just one coat!
    • This smooth and buildable makeup formula glides on and allows for longer eyelash looks with each additional coat.
    • Paraben-free, sulfate-free and phthalate-free.
    • KEY INGREDIENTS:
    • High impact black pigment, plus strengthening and nourishing biotin, collagen and peptides.
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • HOW TO USE:
    • Start at the base of your eyelashes, then wiggle and sweep the brush up to the tips.
    • For more dramatic lengthening and volumizing results, simply apply additional coats.
    • RESEARCH RESULTS:
    • 100% saw a fuller lash line!*
    • 96% said lashes looked stretched!*
    • 96% saw dramatic volume and length!*
    • 96% saw plumper-looking lashes!*
    • *Results observed in a consumer panel survey of 25 subjects ages 18-65 years.
    • USE WITH:
    • IT Cosmetics Brow Power Universal Eyebrow Pencil.
    • IT Cosmetics Bye Bye Under Eye Concealer.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The product delivers impressive lengthening, volumizing, and darkening effects, often making lashes appear as if wearing false eyelashes.
  • Key strengths include easy, clump-free application, long-lasting wear without flaking or smudging, and suitability for short, sparse, or light-colored lashes.
  • However, some users experienced issues with the formula becoming clumpy or drying out too quickly.
  • The large wand and excess product on the brush were also cited as potential drawbacks by a minority of customers.
AI-generated summary from 2,499 customers reviews.
4.2/5

2,538 star ratings, 2,499 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

107 customer images

2,499 reviewssorted by Newest

Sher R
18 days ago
from Pa

Good

Yery nice I'd buy again. Stays nice all day,easy to wash off.

Customer review from itcosmetics.com

Jekkafer
18 days ago
from Kentucky

Superhero mascara

I like this mascara , I miss the other mascara though “love my lashes “

Customer review from itcosmetics.com

Great mascara
21 days ago

The best

Excellent product no others compare it is a must have

Customer review from itcosmetics.com

Pattslaw37
22 days ago
from Palm coast fl

Best mascara ever !!!! I love it

Can't live without it !! So many compliments!! Try it you will love it

Recommends this product

Customer review from itcosmetics.com

Chaparrita24
29 days ago
from Texas

Mascara

i love the way ur eyelashes look with this amazing mascara

Recommends this product

Customer review from itcosmetics.com

not appy
1 month ago

Hope to return this week

I miss Hello Lashes and bought this thinking it would match in quality. It clogs and leaves rings under my eyes within 2 hours.

brit99
1 month ago
Incentivized review

Add a lot of length & volume

This is my fave mascara of many years, adds a lot of length but the formula seems to get a little more crumbly recently

Recommends this product

Customer review from itcosmetics.com

Tbode
1 month ago
from Indiana
Incentivized review

The best on the market

Been using this for years and so have my daughters . Long lasting, extends lashes so beautifully. I get so many compliments

Recommends this product

Customer review from itcosmetics.com