Ultimate Shadow & Liner Primer

$11.00
Size:0.27 oz
Offers & perks
Free gift with purchase
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$10 Star Money for $100
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6-month financing with Macy's Card.

Product details

Web ID: 12258074

Turn up the intensity with the NYX Professional Makeup Ultimate Shadow & Liner Primer! This eye primer is infused with vitamin E and is available in four skin-adapting shades (light, light-medium, medium-deep and deep) for all skin tones. Wear under eyeshadow and eyeliner for more vibrant, saturated color and no-smudge, no-crease, longwearing eye looks. It increases vibrancy and extends the wear of shadow and eyeliner. This formula is super-creamy with a soft blurring effect, so you can wear it on its own for a lightweight, flawless natural look. This product has a unique doe foot applicator that is shaped to hug your eyelids for easy, gentle and smooth application.

  • Product Features

    • WHAT IT DOES:
    • Eye primer infused with vitamin E
    • Increases vibrancy of shades and extends wear
    • Super-creamy formula with a soft blurring effect
    • Can be worn alone or under shadow and eyeliner
    • Doe foot applicator hugs eyelids for easy and smooth application
    • HOW TO USE:
    • Apply all over eyelid with doe foot applicator, before applying your eyeshadow and/or eyeliner
    • Wear alone for a natural, blurred look
    • This product supports a world with less waste by coming in both an original (refillable) and refill format

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The eye primer has a smooth, lightweight texture that blends easily and dries down to a matte finish.
  • Many users report it makes eyeshadow more vibrant, pigmented, and crease-resistant, particularly for those with oily or hooded eyes.
  • However, a few customers experienced irritation or had difficulty blending their eyeshadow.
  • Overall, the majority of reviews are positive, with users praising the primer's ability to extend the wear of their eye makeup and provide a long-lasting base.
AI-generated summary from 352 customers reviews.
4.2/5

364 star ratings, 352 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

238 customer images

352 reviewssorted by Newest

Tia
1 month ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Strong Smell

I've never used primer for my eyes before, so not if it's normal, but this has a bad smell.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

FranT
3 months ago

Best Ever Primer!

Best eyelid primer EVER! I use this daily, not for eye shadow but because it helps my ‘old lady’ eyelids look smoother and tighter. I hope it will never be discontinued!

Customer review from NYX Professional Makeup

AkZeal
3 months ago

Works great!

This product is great, and makes my eyeshadow last. The only problem is that it's grippier than I expected and makes blending harder. Worth the learning curve for the staying power.

Recommends this product

Customer review from NYX Professional Makeup

Monique
4 months ago
from Anaheim, CA

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Works great

I decided to give this a try since it’s cheaper than my normal brand and I was pleasantly surprised. It went on smooth and I didn’t have any creasing.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Macy's customer
5 months ago

It May Work for Someone Else

Could just be my sensitivity but my eyes were tearing down my face all day, so I will not be able to use it again. Doggone because I had high hopes for it.

Petite dame
6 months ago
from Jersey City, NJ

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Love my little Nyx tube

This primer is great! It keeps my eye make up in place for 10 hours! Glides on smoothly and doesn’t dry up. The tube is perfect for travel too. Great value!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

ShariL
6 months ago
from Melbourne, FL

Disapointed

Disappointed. It came on kind of clear, like nothing was on my lids. More like a lotion. I was looking for something with more pigment and thickness. May be my misunderstanding of the product but that is what I wanted it for.

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

NYX Professional Makeup6 months ago

Hey! Thanks for sharing your feedback on our Ultimate Shadow & Liner Primer. We're sorry to hear it wasn't the pigment you were looking for, and we've let our team know. If you're seeking something with more intense pigment or a thicker consistency, we suggest checking out our concealer or eyeshadow options. We hope you keep exploring NYX to find the perfect product to slay those eye looks!\n

BrooklynNY
7 months ago
from Salisbury NC

Awesome

This product is awesome. I love love it.. I want more..

Customer review from NYX Professional Makeup