24/7 Glaze-On Liquid Eyeshadow

$26.00
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Product details

Web ID: 21264388

Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.

  • Product Features

    • WHAT IT IS:
    • Glaze and glow with this liquid eyeshadow
    • WHAT IT DOES:
    • Buildable shades include two duochrome and four shimmer shades for versatility; includes a built-in brush for easy application
    • HOW TO USE:
    • Shake to activate for up to 15 hours of crease-resistant wear
    • Apply one swipe for a sheer wash of color, or build to a full-on shimmer
    • RESULTS:
    • 96% agree product provides glazed finish*
    • 95% agree product applies in seconds and glides on smoothly*
    • 97% agree colors flatter skin tone, based on shade Sugar Twist*
    • *Based on a 1-week consumer study with 127 women

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Palau, Northern Mariana, Alaska, U.S. Virgin Islands, Armed Forces Europe, American Samoa, Armed Forces Pacific, Guam, Hawaii, Armed Forces Americas, Puerto Rico, Marshall Islands, Federated States of Micronesia
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • This liquid eyeshadow has a smooth, creamy texture that blends easily and provides vibrant, buildable color payoff
  • Users praise its long-lasting wear with no creasing or fading
  • The unique applicator brush allows for precise application
  • While some find the packaging bulky, the overall consensus is that this is a high-quality, versatile product that adds a beautiful, multidimensional shimmer to the eyes
AI-generated summary from 886 customers reviews.
4.4/5

893 star ratings, 886 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

1252 customer images

886 reviewssorted by Newest

Debra
1 month ago

The packaging is all wrong. The brush doesn’t work

Brush is way too short. It doesn’t work well to get the product out of the package. The handle is just weird and hard to hold. The product itself is great if you can get any of it out of the bottle.

Response from Macy's

UD Makeup Freak30 days ago

Hello! Thank you for sharing your thoughts on our 24/7 Glaze-On Liquid Eyeshadow. We are thrilled to hear you love the high-performance formula, but we're sorry that the patented dip-in brush and handle design didn't hit the mark for you. Your feedback is everything to us and has been shared with our product development team as we strive to level up our packaging. To ensure you get that perfect glazed finish, we suggest trying a separate makeup brush or even your fingertip for more control when building your desired shimmer intensity. We hope you continue to unleash your inner artist and create vibrant, crease-free masterpieces with Urban Decay! UrbanDecay

Bea
1 month ago

Don’t buy

Very expensive for the amount It doesn’t lay down nicely

Emmy D
2 months ago
Incentivized review

Long lasting - Easy application

Loved this eyeshadow. Lasted all night and was super easy to apply. All of my friends wanted to know what was on my eyelids!! Not dry and flaky like most eyeshadows that are liquid are

Customer review from influenster.com

Dee
3 months ago

Sparkle

Products I have used before and enjoy the compliments I receive. Easy to apply and remove! I did notice the supply on both low! Staff needs to restock!

Dee
3 months ago
from Vancouver, WA

Think about sparkle and shine

Love the silver

11alanis11
3 months ago
from Illinois

Not a fan

Color looked nothing like it did on the website. Not sure how to get the product out of the tube. Unfortunately I had to return.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center3 months ago

Hi there! Thank you for reaching out about our 24/7 Glaze-On Liquid Eyeshadow. We are sorry to hear that the shade didn't match your expectations and that you found the packaging difficult to use. We strive for accurate color representation on our website, so we appreciate you letting us know about this discrepancy. We will share your comments regarding the tube design with our packaging team to help us improve the user experience.

Craftymomma
3 months ago
from NY, NY

On average, customers rate the Sheer/bold of this item as Bold.

Super sparkly

If you need a super DUPER sparkly eye shadow, this is is. Unfortunately it doesn't stay put and ended up all over my face which is why I gave it 3 stars. Not sure if there's a trick to getting it to stay in place.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Response from Macy's

UD Makeup Freak3 months ago

Hi there! Thank you for sharing your feedback on our 24/7 Glaze-On Liquid Eyeshadow. We are happy to hear you love the sparkle, but understand you experienced some fallout. For the best stay-put results, we recommend prepping your lids with our Eyeshadow Primer Potion to lock in the shimmer. We have shared your comments with our team and invite you to keep exploring more fearless beauty at UD! UrbanDecay

mdmcarden13_3831
4 months ago
Incentivized review

Beautiful shimmer!

I loved this at first, it went on super silky and looked amazing. After a few hours though, it started to wear off and look very dull and splotchy. I would use it again as the color was beautiful but maybe not for such long wear.

Customer review from influenster.com