Original Eyeshadow Primer Potion - Travel Size

$18.00
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6-month financing with Macy's Card.

Product details

Web ID: 2127517

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight Shipping.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Palau, Federated States of Micronesia, Armed Forces Americas, Armed Forces Europe, Marshall Islands, Guam, American Samoa, Armed Forces Pacific, Northern Mariana, U.S. Virgin Islands, Hawaii, Puerto Rico, Alaska
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The product helps eyeshadow stay vibrant and crease-free for an extended period, intensifying color and pigmentation.
  • Customers report it prevents fading, creasing, and smudging, with eyeshadow lasting over 12 hours even in humid conditions.
  • The lightweight, smooth formula is easy to apply and a little goes a long way.
  • Customers with oily eyelids particularly appreciate the primer's effectiveness.
AI-generated summary from 12,121 customers reviews.
4.7/5

12,162 star ratings, 12,121 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

2041 customer images

12,121 reviewssorted by Newest

Russ
26 days ago

Primer works

Helps my eyeshadow stay put and no markings or smears

Debra
1 month ago

This product is great

This works great for all day wear!

PunkBarbie
1 month ago

Disappointed, I miss the original formula.

So I don’t know what they did to the formula but this new one is not anywhere near as good as the original formula. This one feels cheap and greasy. They claim to only have changed the packaging/applicator, but after being a long time user of about 20 years, thats not exactly the case.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center22 days ago

Hi there! We are truly sorry to hear that the Urban Decay Eyeshadow Primer Potion feels different to you compared to the original formula you've loved. As consumers ourselves, we know how upsetting this can be. Your loyalty means the world to us and we will be sure to share your feedback with our team to ensure future improvement. We hope you can use our products in the future with greater success!

Donna Kay
1 month ago

Not as good as the original version

The product that I thought that ordered was the "ORIGINAL" EDEN, but I got the newest version which is a completely different look (it is transparent, where the one that I like is more like a light cream version).

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center22 days ago

Hello there! Thanks for reaching out. It is very upsetting to hear that our Eyeshadow Primer Potion feels different to you compared to the original formula you've loved. We understand how upsetting this can be and we will be sure to share your feedback with our team for future improvement. It is our hope you can continue to explore our products with greater success in the future!

lmk207s
2 months ago

Product great, Packaging terrible

Primer is so good, I love it! Packaging is terrible. Please get rid of the wand! There's got to be something better.

Recommends this product

Customer review from urbandecay.com

Suzeee
3 months ago
from Ar

Long lasting

Have used this eye primer for years and it is absolutely one of the best out there.

Recommends this product

Customer review from urbandecay.com

Kim s
3 months ago
from Ocala, fl

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Long lasting eye makeup

Long lasting eye makeup.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

Kim s
3 months ago
from Ocala, fl

Long lasting eye makeup

This product helps my eye makeup last all day.

Recommends this product