Original Eyeshadow Primer Potion

$28.00
Color:Original
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Product details

Web ID: 2127504

Urban Decay Original Eyeshadow Primer Potion is a creamy nude eye primer and eyeshadow base for the perfect eye makeup look. Use this primer to achieve 24-hour, crease-free, vibrant eyeshadow looks with a smoother application.

  • Product Features

    • WHAT IT DOES:
    • This nude creamy eye makeup primer works with all skin tones and dries invisibly to prep for flawless, crease-free eyeshadow looks with an easy-to-use applicator
    • The Urban Decay eyeshadow primer also ensures color stays rich and pigmented for up to 24 hours
    • Polymer technology fills in any imperfections on the skin's surface, visibly smoothing and prepping your lids for long-lasting shadow and eyeliner
    • HOW TO USE:
    • Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power
    • Mix with your favorite eyeshadow for crease-free, custom cream shadows and eyeliner
    • USE WITH:
    • Urban Decay Naked3 Eyeshadow Palette
    • Urban Decay Brow Blade Ink Stain + Waterproof Eyebrow Pencil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Marshall Islands, American Samoa, Alaska, Hawaii, Armed Forces Pacific, Palau, Federated States of Micronesia, Northern Mariana, Armed Forces Europe, U.S. Virgin Islands, Guam, Puerto Rico, Armed Forces Americas
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • This eyeshadow primer helps keep eyeshadow vibrant and crease-free all day.
  • Customers report it intensifies eyeshadow color, prevents fading, and allows makeup to last through sweat and humidity.
  • The primer creates an even, smooth base for application and blending, and is lightweight and non-greasy.
  • Reviewers find it works well with both high-end and drugstore eyeshadows, transforming less pigmented shadows into long-lasting, vibrant looks.
  • Overall, this primer is considered a must-have product for eyeshadow lovers, providing crease-proof, all-day wear and making colors pop.
AI-generated summary from 12,771 customers reviews.
4.7/5

12,812 star ratings, 12,771 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

2063 customer images

12,771 reviewssorted by Newest

Russ
26 days ago

Primer works

Helps my eyeshadow stay put and no markings or smears

Debra
1 month ago

This product is great

This works great for all day wear!

PunkBarbie
1 month ago

Disappointed, I miss the original formula.

So I don’t know what they did to the formula but this new one is not anywhere near as good as the original formula. This one feels cheap and greasy. They claim to only have changed the packaging/applicator, but after being a long time user of about 20 years, thats not exactly the case.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center22 days ago

Hi there! We are truly sorry to hear that the Urban Decay Eyeshadow Primer Potion feels different to you compared to the original formula you've loved. As consumers ourselves, we know how upsetting this can be. Your loyalty means the world to us and we will be sure to share your feedback with our team to ensure future improvement. We hope you can use our products in the future with greater success!

Donna Kay
1 month ago

Not as good as the original version

The product that I thought that ordered was the "ORIGINAL" EDEN, but I got the newest version which is a completely different look (it is transparent, where the one that I like is more like a light cream version).

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center22 days ago

Hello there! Thanks for reaching out. It is very upsetting to hear that our Eyeshadow Primer Potion feels different to you compared to the original formula you've loved. We understand how upsetting this can be and we will be sure to share your feedback with our team for future improvement. It is our hope you can continue to explore our products with greater success in the future!

lmk207s
2 months ago

Product great, Packaging terrible

Primer is so good, I love it! Packaging is terrible. Please get rid of the wand! There's got to be something better.

Recommends this product

Customer review from urbandecay.com

Suzeee
3 months ago
from Ar

Long lasting

Have used this eye primer for years and it is absolutely one of the best out there.

Recommends this product

Customer review from urbandecay.com

Kim s
3 months ago
from Ocala, fl

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Long lasting eye makeup

Long lasting eye makeup.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

Kim s
3 months ago
from Ocala, fl

Long lasting eye makeup

This product helps my eye makeup last all day.

Recommends this product