Purple Shampoo, 12 oz.

$22.00
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Product details

Web ID: 13855687

Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional-grade violet pigment and açaí extract, this shampoo was designed to help neutralize brassy yellow hues in blonde, gray and silver hair.

  • Product Features

    • WHAT IT DOES:
    • Neutralizes brassy yellow hues
    • Gently cleanses and brightens hair
    • For all hair types with natural or color-treated blonde, gray or silver tones
    • INGREDIENT HIGHLIGHTS:
    • Violet pigment helps cancel out brassy yellow tones
    • Açaí extract from the purple superfruit is rich in antioxidants that help provide extra moisture
    • Coconut fatty acids, which are easily absorbed by hair, help hydrate and nourish
    • Frankincense oil helps add shine and moisture to hair
    • HOW TO USE:
    • Apply Purple Shampoo evenly throughout hair from roots to ends, which will ensure consistent coverage and even toning
    • Massage into wet hair, lather well and rinse
    • Follow with Verb Purple Mask
    • Use as needed
    • RESULTS:
    • Purple Shampoo reduces brassiness by 24% after just one use*
    • 100% of consumers saw toning and shine after just one use of Purple Shampoo**
    • *In a third-party lab setting tested on 10 hair samples, Purple Shampoo proved to reduce brassiness by 24% on average when used alone one time
    • **Based on a study carried out by a third-party lab over 28 days with 10 participants, using Purple Shampoo 3-7 times per week

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The shampoo effectively tones down brassiness and keeps hair vibrant and healthy
  • It is gentle and non-drying, leaving hair soft, shiny, and manageable
  • The purple pigment helps neutralize yellow/brassy tones without over-toning or staining the hair
  • The shampoo also has a pleasant scent and good lathering properties
AI-generated summary from 434 customers reviews.
4.7/5

436 star ratings, 434 reviews

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On average, customers rate the Daily use/use as treatment of this item as Neutral.

On average, customers rate the Natural hold/lasting hold of this item as Neutral.

5 customer images

434 reviewssorted by Newest

Michele R.
24 days ago

Makes my grey hair shine

This is the best purple shampoo I have ever used, really makes my grays noticeably shinier

Customer review from Verb

Susan D.
27 days ago

It works

This shampoo definitely makes my hair look a little brighter. I have fine thin hair and it does not weigh me down

Customer review from Verb

Erin G.
3 months ago
Incentivized review

Happy Healthy Curly Graying Hair

I love these products. They have re boosted my curly graying hair.

Customer review from Verb

Susan R.
4 months ago

Great for grey!

I really like this shampoo. It keep my salt and pepper hair bright white, has a lovely fragrance and gives me great volume too!

Customer review from Verb

Donald D.
4 months ago

Love verb

I really like verb! My only suggestion is to have a pump to get the product out easier.

Customer review from Verb

Jade B.
4 months ago

the best purple shampoo

This is seriously the darkest best purple shampoo. My stylist even says it keeps my blonde very toned! I used it more as a toner every so often (maybe once a month) and leave it in for a few minutes before rinsing and it keeps my hair icy how i like. Dont leave too long or it WILL make you a tad purple though with how pigmented it is!

Customer review from Verb

Kimberly S.
4 months ago
Incentivized review

Purple shampoo

Very light cleansing, you can always rinse & repeat. Feels silky going on & my hair feels hydrated when done.

Customer review from Verb

Ashley C.
4 months ago
Incentivized review

Works wonders for the blonde

Works wonders for the blonde girls! I use it once a week.

Customer review from Verb