ColorKick De-Brassing Shampoo, 8 oz.

$46.00
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Product details

Web ID: 11993753

ColorKick De-Brassing Shampoo uses a blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair, including silver and gray. Humectants hydrate and detangle hair, while Virtue's proprietary Alpha Keratin 60ku protein strengthens and repairs all hair types with each use. The fragrance is a warm blend of bright and calming ingredients including yuzu zest, chamomile and creamy sandalwood.

  • Product Features

    • WHAT IT IS:
    • A gentle shampoo with a rich and luxurious yet non-stripping, non-drying lather
    • WHAT IT DOES:
    • Brightens, neutralizes and revitalizes
    • INGREDIENT HIGHLIGHTS:
    • Special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract and salicylic acid from wintergreen leaf extract provides subtle, cumulative brightening of yellow tones and rinses away brassiness
    • Turmeric root extract works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants and free radicals
    • Viola odorata flower/leaf extract in conjunction with lavender flower extract and rosemary leaf extract neutralizes brassiness and reduces yellowing in a broad range of both natural and color-treated hair tones, including silver and gray hair
    • HOW TO USE:
    • Apply to wet hair, massage into a rich lather, then rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask
    • Use 2-3 times per week for optimal results, alternating with your current Virtue shampoo
    • RESULTS:
    • 95% of women immediately felt their hair color looked more vibrant*
    • 93% of women felt their hair color looked brighter and more revived after 1 week*
    • 95% of women felt their hair looked shinier and less brassy after 2 weeks*
    • *Based on consumer perception with 57 panelists using product for 2 weeks
    • USE WITH:
    • Restorative Treatment Mask
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The shampoo is widely praised for effectively reducing brassiness and enhancing the vibrancy of color-treated hair.
  • Many reviewers found it leaves hair feeling soft, healthy, and shiny, and helps extend the duration of hair color.
  • The gentle yet powerful formula is suitable for regular use without drying out hair.
  • However, some customers were disappointed that it did not significantly improve brassiness or left hair feeling dry.
  • Additionally, some found the price point too high.
  • Overall, the majority of reviews were highly positive, with many considering it the best de-brassing shampoo they have used.
AI-generated summary from 218 customers reviews.
4.5/5

218 star ratings & reviews

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218 reviewssorted by Newest

Lori M.
22 days ago

Best for getting rid of brassiness

I have tried many purple shampoos. But this one is spectacular. Doesn't leave that purple hue but rugs brassiness as promised. And doesn't dry your hair out

Customer review from VIRTUE

lydia C.
29 days ago

let’s go

can’t believe how i can see and feel the difference

Customer review from VIRTUE

Amy S.
1 month ago

Good shampoo for colored hair

I have colored hair and I really like how this protects the color and takes care of my hair.

Customer review from VIRTUE

Rosanne P.
1 month ago

Worth the Splurge

Makes my hair soft and shiny! Love the scent! Will definitely buy again! It’s pricey but worth the splurge!

Customer review from VIRTUE

Karin S.
1 month ago

Brassy Grey-Fan

I've let my hair go grey and now that I'm out in the sun, I see it becoming brassy. Love the Virtue Shampoo, so happy to see they are making this product available for my current issues. The product is a dream.

Customer review from VIRTUE

Jamey E.
2 months ago

Straw

I’m not a huge fan. It makes my fine, wavy hair feel like straw even when using the mask. However, it does work well with toning down the yellow/brassiness.

Customer review from VIRTUE

Jamie
3 months ago

Not for my hair

I really love my Virtue products. The curly conditioner and the thickening shampoo combination do wonders for my curly, baby-fine, thinning, graying hair. I also love their volumizing primer before I use my diffuser. When I saw they had a de-brassing shampoo, I was very excited. Unfortunately, this shampoo was terrible for my hair. It made my color dull, both my dark brown hair and my graying hair. It made my hair feel like straw and frizzy. I was using Amika Purple Shampoo and have happily gone back to it. Though I do stand by my experience with my other virtue products.

Customer review from VIRTUE

Sarah N.
3 months ago

Great product!

Absolutely love this product! It really takes away any brassiness and makes your color look new with each wash. My hair stylist even noticed the difference. I highly recommend.

Customer review from VIRTUE