Curl Shampoo, 8 oz.

$44.00
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Product details

Web ID: 11918034

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

  • Product Features

    • WHAT IT IS:
    • A luxurious, creamy lathering shampoo for a broad range from soft waves to highly textured curl patterns; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Hydrates, nourishes and repairs
    • INGREDIENT HIGHLIGHTS:
    • Jojoba oil hydrates to enhance shine, compatibility and detangling; vegetable polymer facilitates curl formation and definition; rice protein and extract with sunflower seed oil provide protection from the drying and damaging effects of UV rays
    • HOW TO USE:
    • Wet hair thoroughly, work a quarter-size amount of shampoo into palms, emulsify with water, then work into a lather before applying; massage into hair and scalp to form a rich lather, then rinse and repeat if necessary
    • RESULTS:
    • 96% of women said their hair was healthier and easier to style after 1 week*
    • 94% of women said their curls were bouncier after 1 week**
    • After 2 weeks, 92% of women said hair was softer, shinier and cleaner looking between washes**
    • 8 out of 10 women saw smoother, more hydrated, well-defined and bouncy curls after just one use**
    • *Based on a consumer perception study with 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks
    • **Based on a consumer perception study with 50 women who used Curl Shampoo and Curl Conditioner
    • USE WITH:
    • Curl Conditioner
    • Curl-Defining Whip

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The shampoo effectively cleanses hair without stripping moisture, leaving curls soft, bouncy, and frizz-free.
  • It enhances curl definition and volume, transforming hair for the better.
  • However, a minority found it drying or ineffective, and some disliked the strong scent.
  • The shampoo seems to work best for those with medium to coarse, curly or wavy hair seeking a moisturizing yet clarifying shampoo to improve the health and appearance of their curls.
AI-generated summary from 221 customers reviews.
4.3/5

221 star ratings & reviews

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221 reviewssorted by Newest

Katherine H.
17 days ago

Great for Chemo Curls

My Chemo girls are soft and defined and my new hair is very healthy.

Customer review from VIRTUE

Bridgette M.
28 days ago

Doesn't seem to help with curl

I have noticed no changes with this shampoo (or the coordinating conditioner) versus any other and it doesn't have a pleasant smell.

Customer review from VIRTUE

Helena T.
1 month ago

Great for curls.

It’s been hard to find a shampoo and conditioner that doesn’t dry out my curls. My hair now feels softer and is curlier than it’s been in years.

Customer review from VIRTUE

Kathleen F.
2 months ago

Love this

This is actually my second bottle of Curl Shampoo. I really love it. Gives my wavy hair body and bounce, while not using harsh chemicals

Customer review from VIRTUE

Jennifer S.
3 months ago

Looking forward to what it can do bc the repair shampoo and conditioner are great!

Need more time to use as I am using the repair which I love.

Customer review from VIRTUE

Rebecca G.
3 months ago

Shampoo for wavy curly hair!

I have tried everything to use for my wavy, curly, frizzy with color hair! This is the best!

Customer review from VIRTUE

Deborah S.
3 months ago

Love their products

I am 77it’s hard to find a good. This one is great

Customer review from VIRTUE

Melissa S.
3 months ago

One of the best shampoo

One of the best shampoo and conditioners I’ve used for my hair!

Customer review from VIRTUE