Smooth Shampoo, 240 ml

$44.00
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Free gift with purchase
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$10 Star Money for $100
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6-month financing with Macy's Card.

Product details

Web ID: 10837402

Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

  • Product Features

    • WHAT IT IS:
    • A luxurious lathering shampoo for all hair types, especially those with frizz-prone, wavy or curly hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, softens and shines; helps turn frizz-prone hair into silky strands on their best behavior
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids from soybeans help fight frizz and protect against humidity; gotu kola is a multitasking herb that promotes strength, smoothness and luster; pink pomelo is full of vitamins A, C and B1 plus zinc to give hair a shot of vitality
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms, apply to wet hair, massage into a rich lather, then rinse
    • RESULTS:
    • 97% of women said their hair looked smoother*
    • 97% of women said their hair looked healthier*
    • 80% of women felt their hair looked smoother and more hydrated**
    • *Based on a consumer perception study with 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses)
    • **Based on a consumer perception study with 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses)
    • USE WITH:
    • Smooth Conditioner
    • Frizz Block Smoothing Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The shampoo is praised for making hair feel smooth, soft, and healthy, reducing frizz and leaving hair shiny and manageable.
  • Many customers note that a little product goes a long way, providing a luxurious cleansing experience.
  • However, a small number of customers found the shampoo ineffective for their hair type or disliked the scent.
  • Overall, the shampoo is considered an excellent, high-quality product that effectively smooths and conditions hair for most users.
AI-generated summary from 387 customers reviews.
4.5/5

388 star ratings, 387 reviews

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On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

6 customer images

387 reviewssorted by Newest

Sandra R.
25 days ago

This product is amazing

The smooth shampoo and conditioner are amazing! Also helps to control frizz. Leave the conditioner on your hair for at least 3 minutes and use cool water to rinse it out, helps to seal the hair shaft. I use the frizz spray before styling and you need heat to activate this product. I LOVE all the Virtue products.

Customer review from VIRTUE

Christina B.
29 days ago

Best!

Keeps my hair “baby hair fly away free” and soft all day!

Customer review from VIRTUE

Ashley
29 days ago

I love this shampoo

I have really dry and naturally frizzy hair, so I have to make sure my shampoo isn’t overly drying, and this is the best one I have found. It makes my hair feel fully washed and clean, without making it feel fully stripped and dry. Gifted by virtuelabs

Customer review from VIRTUE

Dhan
1 month ago

Like it

this is the first time I’m trying to virtue shampoo. It’s an extremely good shampoo, and I really like the one. It’s not one of the best that I’ve been tried, but since I have hair, it’s been controlling my frizziness and overall it’s a good shampoo. It keeps my hair hydrated and I haven’t had any issues so far. I would like to continue using the conditioner to. Gifted by virtue labs

Customer review from VIRTUE

Nancy
1 month ago

Amazing

gifted by virtuelabs I've been using this shampoo for over a week now and I've seen amazing changes in my hair. My hair color has come back to life. No more frizz! I love it and would recommend it to everyone.

Customer review from VIRTUE

Lini
1 month ago

Love it!!

I’ve been using this smooth shampoo lately and it’s been such a nice upgrade to my routine. It lathers well but still feels really gentle, and my hair feels noticeably softer and smoother after every wash. I also love how it helps with frizz and gives my hair that healthy, shiny finish without weighing it down. Definitely one of those shampoos that makes your hair feel freshly done. gifted by virtuelabs

Customer review from VIRTUE

Jennifer another Jen
1 month ago

Not my favorite Virtue shampoo

The conditioner for this one us better. I didn't like how my hair felt after using this. I much prefer other products in the Virtue line.

Customer review from bluemercury.com

Emma
1 month ago

Smooths and tames

Anyone with frizz-prone, wavy hair will love this shampoo. In the winter, my thick, wavy hair becomes extremely tangly and frizzy. This shampoo was excellent in controlling frizz and leaving hair feeling smooth and healthy. It goes well with the Smooth conditioner, in my opinion. Gifted by Virtue Labs

Customer review from VIRTUE